Moon Desk: REVZOL Lubricants and CDM UK, Manchester jointly launched ‘We Love Rickshaw’ campaign.
REVZOL Lubricants and CDM UK, Manchester jointly launched the social campaign program ‘We Love Rickshaw’ to promote the tradition and cultural heritage of paddle rickshaws. An official launching program of this campaign was held in Dhaka on August 30.
This campaign program was inspired by the rickshaw project of Manchester Museum, UK which is procuring two paddle rickshaws from Bangladesh as a part of its newly built South Asian Gallery. REVZOL has become the lead sponsor of this rickshaw project while other sponsors of this project include CDM Manchester UK, British Council and National Lottery Heritage Fund.
The program was conducted by Mosaddek Hossain, Chief Coordinator, and ‘We Love Rickshaw’ campaign. Guest speakers included multi award winning textile entrepreneur Taslima Ahmad, Founder & Creative Director, CDM UK Manchester and Md. Farhaduzzaman, Marketing Advisor, REVZOL Lubricants.
The speakers expected that this newly launched social campaign “We Love Rickshaw” would contribute towards encouraging cultural exchanges and dialogues about rickshaw and other cultural heritage issues among communities at local, national and international level.